A Few Words About

It Begins At Home

A Family Brand Servicing Northwest Indiana, Chicago, and Surrounding Suburbs

Keith Keller
Lead Designer & Owner

Philip Foust

A former retail advertising executive and graphic design student, Phil Foust has reimagined himself where his greatest talent and heart align in creating home and business environments that best reflect the soul of those who inhabit them. “A person’s personal space where they spend much or most of their time must encompass meaningful icons, comfortable furnishings and eye-pleasing décor to refresh and inspire.”

Additionally, Phil works with clients to reimagine their living space using existing space, furnishings and decor with a simple makeover and who may have limited resources and just need a little help.

I believe your personal space needs to bring you joy! Whether hosting for an elegant indoor or patio party and looking for a creative table-scape, reimagining and repurposing existing décor and furnishings, decorating for any holiday, or doing a complete in-home makeover, I will consult with you to create a tailored solution that best reflects YOU.

Philip Foust Owner/Lead Designer


It Begins At Home consultants and decorators do not take down holiday décor, do not pack boxes and/or storage crates, do not lift more than 35 lbs, do not install outdoor Christmas lights on homes or shrubs. We will bring our own tools in most cases unless rentals are required where additional costs would be added. If nails, special hooks, screws and other materials are needed clients will be informed and asked to sign an approval for such before the work is completed.

It Begins At Home team members are committed to the safety of both our clients and team members. Some work may be refused if deemed unsafe or too risky to perform. Masks will be worn by our team members and network consultants when requested by clients and/or deemed appropriate by our team members.